Below are some best practices you can implement and experiments you can run for optimizing your social channels.
Use the Proper Image Dimensions for Social Profiles and Posts
If you don’t pay attention to the dimensions of the images you’re uploading and sharing, you could end up with unpleasant cropping or distorting. This is especially true when it comes to social media cover photos.
To ensure your social profiles showcase your brand and business in the best possible light, stick to the recommended image dimensions (in pixels) that the social networks provide. Here’s a list of dimensions for Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. All dimensions are given as width x height.
Google+[list class=”myList”] [li type=”glyphicon-arrow-right”]Cover photo: 1010 x 608 (recommended), 480 x 270 (minimum), 2120 x 1192 (maximum)[/li] [li type=”glyphicon-arrow-right”]Profile picture: 250 x 250[/li] [li type=”glyphicon-arrow-right”]Image post: 4:3 aspect ratio (800 x 600 minimum)[/li] [/list]
YouTube[list class=”myList”] [li type=”glyphicon-arrow-right”]Banner image: 2560 x 1440 (TV), 2560 x 423 (desktop), 1546 x 423 (mobile)[/li] [/list]